Identified Limitations and Threats to Validity Essay

Identified Limitations and Threats to Validity - Essay Example Corporate associations determine the information the person holds about the company, which determines the responses given in a questionnaire. The participants were at least 18 years old, and lived in Lima. This selection predisposes the respondents to certain outcomes. Reliability is affected by the stability of collected data. The responses of the recipient are bound to change during different periods. External validity refers to the extent to which the findings can be extended to other areas. The respondents were selected randomly and came only from Lima. Their responses could therefore fail to cover the behavior of customers in other cities and countries (Marquina, 2007). Questionnaires are effective for collecting large amounts of data. In this case, over 600 customers participated and each answered 32 questions. In this way the researcher was able to collect large amounts of customer views. Correlation between the different sets of data could be used to determine its reliability. However, respondents might not be willing to give responses. The researcher used two interview phases to using the same subjects. This provided more accurate responses. Interviews can be used for qualitative research. A research for CSR utilization in Nigeria used interviews as the source of information. The research method affects the quality of results collected. In this case interviews were used and the interviewer cross-examined respondents for detailed answers. In this way, the researcher collects detailed information regarding the study question. The same interview questions were used, and the previous interviewees could discuss the questions with others. This influenced their view regarding CSR in the country. The environment of the interviewees determines the quality of answers they give. In this case the respondents came from different sectors and the answers given depend on their knowledge about CSR. Respondents were from