US expatriates in Australia Essay Example | Topics and Well Written Essays - 500 words

US expatriates in Australia - Essay Example There are basically three kinds or categories of US expatriates that are found in Australia. The first category is that of those expats working in Australia for an extended or short period of time. Their stay may be a few weeks, few months or a few years. This group is mainly comprised of US citizens working for or representing US-based companies. The second kind are those experts living in Australia temporarily without the intention of becoming permanent residents of the place. This group mainly comprise of college and university students. The third category of US expatriates in Australia is that of those who are intending to obtain or have already obtained permanent status through the Australian government. All the three kinds of US experts are in Australia for different kinds of assignments. For example, some of them could be college or university students as mentioned earlier on. However, most of them are professionals either working for US-based multinational corporations that have invested in Australia. Harvey and Novicevic (69) state that in such a case, they have international assignments to complete critical tasks in various departments of their companies like sales and marketing, advertising, or various managerial positions. Some of the expatriates have been employed by Australian companies or Australian government as well to cover for lack of experts in the local market. Examples of specific occupations identified by expat blog.com (1) for US expatriates in Australia are accountants, aircraft maintenance technicians, property managers, writers, teachers, blogger, physicians and professional players like basketball people. Firms in Australia have come up with new ways of managing US expatriates with the intentions of achieving increased expatriate performance, reducing the rates of expatriate failures and reducing the costs of maintaining expats. In order to deal with the issue of expatriates retuning before competing assignments, firms have

Advertising Management Essay Example | Topics and Well Written Essays - 3000 words

Advertising Management - Essay Example A SWOT analysis shows an impressive record of performance of the Octopus card in Hong Kong and the present proposal is to only change the brand name into Shenzhen Octopus and duplicate the advertising strategies adopted originally for the Octopus Hong Kong card though more advertising principles still justify the same strategies. Lessons learned in the past have also been duly taken into account in formulating the strategies for the proposed launch. The strengths and opportunities outweigh the weaknesses and threats for the new proposal. Shenzhen is in China bordering Hongkong and Hongkong has all the logistic advantage in doing business in Shenzhen more than in any other part of China. China sequel to embracing consumer economy is estimated to have a credit market which would surpass the U.S. market in its size by 2020 due to urbanization and creation of wealth. The number of cards issued by the Chinese Banks numbering 200 million at present is expected to touch 800 million by 2020. But the fact remains Chinese still prefer cash or debit cards rather than spend on credit (Madden, 2010). In view of above information, Octopus card is not new to Shenzhen though it is not as popular as it is in it its parent location Hongkong or for that matter, Oyster cards in London or others elsewhere. Chinese consumers are conservative in their outlook unlike Hong-kongers who share British culture. Since Octopus card is popular in Hong Kong, the company just has to duplicate its existing advertising strategies. Now SWOT analysis of Octopus card’s market itself will be useful for duplicating in Shenzhen where it has been already in use though it has now been proposed to change the brand as Shenzhen Octopus for which an awareness campaign is necessary. As seen above, 9 million cards are in use through which 7 million transactions are done daily which would amount to US 2.2 billion (HK $ 17.2 million) per year in Hong Kong